> ## Documentation Index
> Fetch the complete documentation index at: https://docs.alvahq.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Strategy Documents

> Upload strategy documents so Alva understands your business goals and priorities.

Strategy documents give Alva deep understanding of your business direction — your go-to-market approach, growth priorities, competitive positioning, and long-term goals. The **master document** is included in every Alva conversation, making it the most influential piece of context in the system.

## Viewing your strategy documents

Go to **Context → Strategy** to see all your strategy documents. Each document shows its title, type, and when it was last updated.

## Creating a strategy document

Click **New Document** to create a strategy document manually, or ask Alva to help:

* "Help me write a go-to-market strategy document"
* "Create a competitive positioning document based on our pipeline data"

Each document has:

* **Title** — what the document covers
* **Content** — the strategy content itself (rich text)
* **Type** — the category of strategy (go-to-market, competitive, growth, etc.)

### The master document

One strategy document is designated as the **master**. This is the document that Alva reads in every conversation. It should be your most comprehensive strategic overview — covering your market position, growth priorities, target segments, and key objectives.

Other documents are available to Alva on request but aren't automatically included in every conversation.

## How Alva uses strategy

| Feature           | How it uses strategy                                                                      |
| ----------------- | ----------------------------------------------------------------------------------------- |
| **Conversations** | Alva references your strategy naturally, connecting tactical questions to strategic goals |
| **Growth ideas**  | For C-suite users, Alva generates proactive growth ideas informed by your strategy        |
| **Deal analysis** | Alva frames deal insights in the context of your strategic priorities                     |
| **Discovery**     | Your strategy helps Alva understand which types of companies matter most                  |

## AI-suggested updates

As your pipeline evolves and Alva learns from your data, it may suggest updates to your strategy documents. These appear as suggestions you can review and accept — for example:

* "Based on your pipeline data, healthcare now represents 40% of your deals. Consider updating your target market section."
* "Three deals were lost to \[Competitor X] this quarter. You may want to update your competitive positioning."

## Editing and permissions

Strategy documents can be edited by **admins and managers**. Sales reps can read them but not modify them. This ensures your strategic direction is set by leadership and consistently understood by the team.

<Tip>
  Keep your master strategy document concise and current. Alva reads it in every conversation, so out-of-date strategy leads to out-of-date advice. Aim for 1–2 pages of clear, actionable strategic direction.
</Tip>