> ## Documentation Index
> Fetch the complete documentation index at: https://docs.alvahq.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Understanding Email Analysis

> See how Alva reads your emails to surface commitments, sentiment, and next steps.

When you [connect your email](/email/connecting-an-email-account), Alva analyses every conversation automatically. This page explains what Alva looks for and where the results appear.

## What Alva analyses

For every email, Alva evaluates:

### Sentiment

How positive or negative the conversation is. Sentiment is tracked over time, so you can see if a deal's tone is improving or deteriorating.

### Intent

What the sender is trying to do:

* **Request** — asking for something (a meeting, information, a proposal)
* **Question** — asking a question that needs an answer
* **Commitment** — promising to do something
* **Update** — sharing information or a status change
* **Objection** — raising a concern or pushback

### Urgency

How time-sensitive the email is — low, medium, or high.

### Buying signals

Phrases and patterns that suggest the prospect is moving towards a purchase:

* Asking about pricing or contracts
* Requesting a demo or trial
* Involving additional stakeholders
* Discussing implementation timelines

### Risk signals

Patterns that suggest the deal might be in trouble:

* Delays or postponements
* Reduced engagement
* Mentions of competitors
* Budget concerns
* Stakeholder changes

### Questions

Alva detects questions asked by prospects and tracks whether they've been answered. Unanswered questions are flagged — these often represent blockers that need attention.

## Direction-aware analysis

Alva analyses **inbound** and **outbound** emails differently:

* **Inbound emails** (from prospects) are analysed for intent, buying signals, and questions
* **Outbound emails** (from your team) are analysed for what was promised, what questions were addressed, and follow-up commitments

This distinction matters because the same phrases carry different meaning depending on who said them.

## Methodology evidence

If you're using a sales methodology (MEDDPICC, BANT, or SPICED), Alva extracts **methodology evidence** from emails. For example:

* A prospect mentioning their budget → BANT "Budget" evidence
* A prospect describing their pain point → MEDDPICC "Identified Pain" evidence
* A prospect discussing their decision process → MEDDPICC "Decision Process" evidence

When Alva finds evidence, it appears as a **suggestion badge** on the deal's methodology tracker. Click to review and apply it with one click — no manual typing needed.

## Where results appear

### On email records

Each email in the system shows:

* **Direction badge** — inbound or outbound
* **Question count** — how many questions were detected and how many are addressed
* **Entity links** — direct links to the related deal, contact, and company

### On deal pages

The deal detail page includes an **Email Intelligence Panel** summarising:

* All buying signals detected across emails
* All risk signals
* Outstanding commitments
* Unanswered questions
* Sentiment trend over time

### On the Emails page

Go to **Inbox** in the sidebar to see all emails with their analysis results. You can filter and search across all conversations.

## Chronological processing

Alva processes emails in chronological order within each thread. This ensures it has proper context — it knows what was said earlier before analysing a later reply. This is especially important for question tracking (knowing which questions have been addressed by subsequent emails).

## How it feeds into deal health

Email analysis is a major input to [deal health scoring](/crm/managing-deals). Deals with positive sentiment, active engagement, and no unanswered questions score higher. Deals with risk signals, negative sentiment, or long gaps between emails score lower.

This all happens automatically — you just need to keep having conversations, and Alva keeps your CRM intelligence up to date.
