> ## Documentation Index
> Fetch the complete documentation index at: https://docs.alvahq.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics Dashboard

> Real-time metrics and AI insights about your pipeline performance.

The Analytics page gives you a visual overview of your pipeline health, trends, and AI-generated insights — complementing the detailed reports available on the [Reports](/reporting/standard-reports) page.

## Accessing Analytics

Go to **Analytics** in the sidebar (under CRM).

## What you see

The Analytics dashboard shows real-time metrics including:

### Pipeline health

* **Total pipeline value** — the sum of all open deal values
* **Deals by stage** — a visual breakdown of how many deals are in each pipeline stage
* **Average deal value** — across your pipeline
* **Weighted pipeline** — total value adjusted by deal probability

### Trends

* **Pipeline growth** — how your total pipeline value is changing over time
* **Deal velocity** — how quickly deals are moving through stages
* **Win rate trend** — your close rate over recent periods

### AI insights

Alva generates observations about your pipeline that might not be obvious from the numbers alone:

* Concentration risks (too many deals in one stage or with one company)
* Velocity changes (deals moving faster or slower than usual)
* Methodology gaps (areas where qualification data is consistently missing)

These insights update automatically as your pipeline changes.

## Relationship to other pages

* **Dashboard** — the Overview tab on the Dashboard shows a summary of these metrics; the Analytics page goes deeper
* **Reports** — for custom filtering, exports, and scheduled delivery, use [Reports](/reporting/standard-reports)
* **Alva chat** — you can ask Alva any analytics question conversationally for ad-hoc analysis