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AI BDR agents are autonomous outreach workers. You give them a target, templates, and a budget — and they find contacts, research prospects, write personalised emails, and follow up, all on their own.

Prerequisites

Before creating an agent, you need:
1

At least one active Discovery profile

The agent needs companies to target. Create and activate an ICP or other discovery profile first, and wait for some results to come through.
2

Email templates

Agents send emails based on your templates. Create at least one template group with templates for initial outreach. The agent will use your merge fields and personalise based on the prospect.
3

A connected email account

The agent needs an inbox to send from. Connect your email in Settings → Email Connections.

Creating an agent

Go to Discovery → AI Agents and click Create Agent.

Name and instructions

Give your agent a descriptive name (e.g. “Healthcare Agency Prospector”) and write instructions that guide its decision-making:
  • Who to target — which roles or personas (e.g. “Focus on CTOs and VP Engineering”)
  • Contact strategy — whether to use broad searches or look for specific people
  • When to escalate — what situations should be flagged for human review
Don’t include messaging guidance in the instructions — the agent uses your email templates for that. The instructions are about who and when, not what to say.

Target profiles

Select which discovery profiles the agent should work from. The agent will take companies from these profiles and begin outreach.

Email templates

Choose which template groups the agent can use. These control what the agent sends — it selects the most appropriate template for each prospect and personalises it.
An agent without template groups cannot send any emails. Make sure to assign at least one.

Email connection

Select which connected email account the agent should send from. This determines the sender address and signature.

Allowed tools

By default, all tools are enabled. You can restrict which actions the agent is allowed to take:
ToolWhat it doesCost
Send EmailSend outreach emailsFree
Discover ContactsFind employees at a companyPer-use credit cost
Search PeopleFind specific people by role at a companyPer-use credit cost
Lookup ProfileGet full profile details for a personPer-use credit cost
Find EmailLook up a person’s email addressPer-use credit cost
Domain Email SearchFind senior contacts and emails at a domainPer-use credit cost
Create ContactSave discovered contacts to your CRMFree
Update StatusUpdate outreach status on a companyFree
EscalateFlag a company for human reviewFree
Draft ReplyDraft a reply to a prospect’s response (for your review)Free
The exact cost per tool is shown on the agent configuration screen when you select tools.

Escalation notifications

Optionally, add email addresses to receive notifications when the agent escalates a company for human review.

Launching the agent

Once configured, save the agent. It starts in Paused state. Click Start when you’re ready for it to begin working. When active, the agent processes companies on a regular schedule (controlled by its run pace). For each company, it:
  1. Researches the company — searches for contacts and key information
  2. Finds contacts — identifies the right people to reach
  3. Looks up email addresses — finds verified email addresses for contacts
  4. Sends personalised outreach — picks the best template and personalises it
  5. Tracks responses — monitors for replies and classifies intent
  6. Follows up — sends follow-up emails according to the cadence you set
  7. Escalates when needed — flags situations that need human judgement

What happens after launch

The agent appears on the Discovery → AI Agents page with live stats:
  • Emails sent — total outreach emails dispatched
  • Contacts found — new contacts discovered
  • Budget spent — how much of the monthly budget has been used
  • Status — active, paused, or completed
Click any agent to see its full detail page with the activity feed, outreach breakdown, and performance metrics.
Start with a small budget and slow run pace (1 company per run). Monitor the agent’s first few actions, review the emails it sends, and adjust templates or instructions before ramping up.