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The Analytics page gives you a visual overview of your pipeline health, trends, and AI-generated insights — complementing the detailed reports available on the Reports page.

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Accessing Analytics

Go to Analytics in the sidebar (under CRM).

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What you see

The Analytics dashboard shows real-time metrics including:

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Pipeline health

  • Total pipeline value — the sum of all open deal values
  • Deals by stage — a visual breakdown of how many deals are in each pipeline stage
  • Average deal value — across your pipeline
  • Weighted pipeline — total value adjusted by deal probability
  • Pipeline growth — how your total pipeline value is changing over time
  • Deal velocity — how quickly deals are moving through stages
  • Win rate trend — your close rate over recent periods

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AI insights

Alva generates observations about your pipeline that might not be obvious from the numbers alone:
  • Concentration risks (too many deals in one stage or with one company)
  • Velocity changes (deals moving faster or slower than usual)
  • Methodology gaps (areas where qualification data is consistently missing)
These insights update automatically as your pipeline changes.

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Relationship to other pages

  • Dashboard — the Overview tab on the Dashboard shows a summary of these metrics; the Analytics page goes deeper
  • Reports — for custom filtering, exports, and scheduled delivery, use Reports
  • Alva chat — you can ask Alva any analytics question conversationally for ad-hoc analysis