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When a company is imported into your CRM from discovery, Alva automatically enriches it — finding contacts, email addresses, and preparing the company for outreach. This happens in the background so you don’t have to do anything.

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What enrichment does

For each imported company, the enrichment process:
  1. Cleans up the company name — formats the company name properly based on available information, so your outreach looks professional
  2. Searches for contacts — finds people who work at the company, along with their job titles and email addresses
  3. Removes bad data — AI reviews the contacts found and removes placeholder names, duplicates, and records that aren’t real people
  4. Ranks contacts by seniority — each contact is ranked by decision-making authority and relevance, so the most valuable contacts appear first
  5. Flags economic buyers — if your discovery profile specifies an economic buyer role (e.g. “CEO”, “Managing Director”), matching contacts are highlighted

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When enrichment runs

Enrichment runs automatically when:
  • A company is imported from the Discovery Results page
  • A company is bulk-imported from Discovery Companies
  • Auto-import is enabled and a high-confidence match is found
You don’t need to trigger it manually — it starts within seconds of import.

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Enrichment status

Each company shows an enrichment status so you know where it stands:
StatusWhat it means
PendingQueued for enrichment — will start shortly
EnrichingEnrichment is currently running
EnrichedComplete — contacts and emails have been found
No resultsComplete — no contacts could be found at this company
FailedSomething went wrong — the company can be re-enriched
AI BDR agents only work on companies that have completed enrichment (status: Enriched or No results). Companies that are still pending or enriching are automatically skipped and checked again later.

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What you’ll see after enrichment

Once enrichment completes, the company’s detail page will show:
  • Contacts — the people found at the company, ranked by seniority with economic buyers highlighted
  • Email addresses — personal emails on contact records, plus any generic company inboxes (e.g. info@, hello@) added to the company record
  • Email pattern — if one was detected (e.g. firstname.lastname@company.com), it’s stored on the company record
  • Activity log — a timeline entry summarising what enrichment found
All of this data is immediately available to BDR agents for outreach.

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Economic buyer

If your discovery profile includes an economic buyer role (configured in the profile’s enrichment settings), contacts whose title matches that role are flagged as economic buyers. This means:
  • They appear with a special highlight on the company’s contact list
  • BDR agents prioritise them when choosing who to email first
  • They’re easy to spot when reviewing contacts manually
Common economic buyer roles include CEO, Managing Director, Head of Operations, or CFO — whatever role typically makes purchasing decisions for your product.

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Costs

Enrichment uses credits from your balance. The cost covers the data lookups used to find contacts and email addresses, plus the AI processing for data cleansing and ranking. See Settings → Usage for a breakdown of enrichment costs.
Enrichment only runs once per company. If you want to re-enrich a company (e.g. to find new contacts), you can trigger it again from the company’s detail page.