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An admin connects LinkedIn once, at Settings → Advertising. After that, anyone on your team can ask Alva to draft and run campaigns on the ad account you choose.

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Before you start

You need these in place on LinkedIn first. Alva can’t create them for you.
Your ads run under your Company Page’s name and logo. The person who connects must be an admin of that Page, and must stay one: if they lose Page admin, the connection stops working and someone needs to reconnect.
Create one in LinkedIn Campaign Manager if you don’t have one yet. Alva works with one ad account at a time.
LinkedIn bills your ad account directly. You add the card in Campaign Manager. Alva never holds your media budget.
The person connecting needs a role on the ad account such as account manager, campaign manager, creative manager or billing admin. Accounts where they have no suitable role are shown but can’t be selected.

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Connect your account

1

Open the advertising settings

Go to Settings → Advertising. Only admins see the Connect LinkedIn button; other team members see a note that an admin needs to do this.
2

Sign in to LinkedIn

Click Connect LinkedIn, sign in with the LinkedIn account that administers your Company Page, and approve access.
3

Choose the ad account

Back in Alva, the Ad accounts list shows every account LinkedIn returned, with its company, your role, currency and status. Click Use this account on the one Alva should use. It’s then marked Selected.

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Reading the ad account status

You can draft and preview campaigns while LinkedIn has your account on a billing hold. Alva won’t switch a campaign on until the hold clears.
If you add a card, create a new ad account or get a new role in Campaign Manager, click Refresh on the Ad accounts card (or ask Alva to refresh). You don’t need to reconnect.

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Lead form fills

When the connection is set up for leads, Settings → Advertising says that lead form fills from this connection sync into Alva. If it asks you to reconnect LinkedIn to start receiving lead form fills, click Reconnect LinkedIn once. Until you do, form fills stay in LinkedIn.

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Keeping the connection healthy

LinkedIn access expires from time to time. If the connection is about to expire, or Alva can’t renew it, the connection is marked as being in error and the admin who connected it gets one email. Reconnect at Settings → Advertising to fix it.

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Disconnecting

An admin can click Disconnect at Settings → Advertising. Draft campaigns stay in Alva. You can connect again at any time with Connect LinkedIn.

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What Alva can and can’t do here

Alva can tell you whether LinkedIn is connected, list the ad accounts it can see with their role and status, explain a hold, and refresh the account list. Connecting, disconnecting and choosing the ad account happen on the settings page, so Alva takes you there.

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Ask Alva

  • “Is LinkedIn connected?”
  • “Which ad account are we using, and is it ready to go live?”
  • “I’ve just added a card in Campaign Manager. Can you refresh the ad accounts?”
  • “Why is our ad account on hold?”

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Next steps

Create a campaign

Let Alva propose and build your first campaign.

Company profile

Check your logo and privacy policy link are set.