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Products and competitors give Alva the detail it needs to write better outreach, analyse deals more accurately, and provide sharper competitive intelligence.

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Products

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Adding a product

Go to Context → Products and click Add Product. Each product has:
  • Name — the product or service name
  • Description — what it does and what problem it solves
  • Use cases — specific scenarios where this product is valuable
  • Pricing model — how it’s priced (subscription, per-seat, usage-based, etc.)
  • Typical deal size — the usual range for deals involving this product

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How Alva uses products

  • Deal tracking — you can link products to deals to track what you’re selling
  • Outreach — BDR agents reference your products when personalising emails
  • Email analysis — Alva recognises when prospects discuss your products and extracts relevant insights
  • Conversations — Alva can answer questions about your products in chat

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Managing products

From the Products page, you can edit or delete products at any time. Changes are reflected immediately in all AI features.

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Competitors

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Adding a competitor

Go to Context → Competitors and click Add Competitor. Each competitor record includes:
  • Name — the competitor’s name
  • Website — their URL
  • Description — what they offer
  • Strengths — what they do well (used for battle card data)
  • Weaknesses — where they fall short
  • Differentiation — how you position against them

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How Alva uses competitors

  • Deal tracking — link competitors to deals to track who you’re competing against
  • Win/loss analysis — understand which competitors you win and lose against most
  • Email analysis — Alva detects competitor mentions in email conversations
  • Conversations — ask Alva “how do we compare to [competitor]?” and it uses your battle card data
  • BDR outreach — agents can reference competitive positioning in outreach emails

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Competitor discovery

If you create a Competitor Profile (CP) in Discovery, found companies are automatically added to your competitors list. This is a fast way to build out your competitive landscape.

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Linking products and competitors to deals

On any deal detail page, you can link:
  • Products — which of your products is the prospect interested in?
  • Competitors — who else is the prospect considering?
This data enriches Alva’s deal analysis and feeds into win/loss reporting. When a deal closes, the linked products and competitors help Alva understand patterns — which products win most often, and which competitors you tend to beat.