Knowledge Base

The Knowledge Base is where Alva stores insights extracted from your email conversations — objection handling techniques, product feature discussions, pricing patterns, competitor intelligence, and more. Over time, it becomes a library of what works in your sales process.

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Accessing the Knowledge Base

Go to Knowledge Base in the sidebar.

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How knowledge is extracted

When Alva analyses your emails, it doesn’t just look for sentiment and signals — it also extracts reusable knowledge. For example:

• A prospect objected to your pricing, and your rep successfully reframed the value → that’s an objection handling entry
• A prospect asked about a specific use case, and your rep explained it well → that’s a use case entry
• A competitor was mentioned in a deal you won → that’s competitor intel

Alva extracts these automatically and adds them to your Knowledge Base as draft entries.

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Categories

Knowledge entries are organised into six categories:

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The review workflow

Knowledge entries go through a review process:

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Reviewing entries

From the Knowledge Base page, use the tabs to switch between Draft, Approved, and Archived entries. For each entry, you can:

• Approve — mark it as reliable knowledge
• Archive — remove it from active use
• View the source — see which deal and email thread it came from

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Scoring

Each entry has two scores:

• Confidence score — how confident Alva is that this is a real insight (not noise)
• Effectiveness score — how successful the approach was (based on deal outcome and email responses)

Entries are sorted by these scores by default, so the most reliable and effective knowledge appears first.

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How Alva uses approved knowledge

Approved knowledge entries feed back into Alva’s responses. When you ask Alva for help with an objection, a use case, or competitive positioning, it draws on your Knowledge Base to give advice that’s specific to your business — not generic AI-generated suggestions.