Alva includes a set of standard reports that cover the most common sales metrics. These are ready to use out of the box — no setup needed.Documentation Index
Fetch the complete documentation index at: https://docs.alvahq.com/llms.txt
Use this file to discover all available pages before exploring further.
Accessing reports
Go to Reports in the sidebar. You’ll see your saved reports and can create new ones.Available report types
Pipeline report
Shows the current state of your pipeline:- Deals by stage with total values
- Average deal size per stage
- Deal count and total value
- Stage conversion rates
Win/loss report
Analyses your closed deals:- Win rate over a selected time period
- Win/loss breakdown by reason
- Win/loss by competitor
- Average deal cycle length for won vs lost deals
Velocity report
Measures how quickly deals move through your pipeline:- Average time in each stage
- Stage-to-stage conversion rates
- Stalled deals (in the same stage too long)
- Comparison to previous periods
Methodology adherence
Shows how well your team is following your chosen sales methodology:- Average completion percentage across all deals
- Per-criterion fill rates (e.g. which MEDDPICC fields are most often left empty)
- Completion by team member
- Completion by deal stage
Filtering reports
All reports support filters:- Date range — focus on a specific period
- Deal owner — filter to a specific team member
- Stage — filter by pipeline stage
- Methodology — filter by MEDDPICC, BANT, or SPICED